Or, yup, to put it another way: Nearly 80% (78.4%) of artists on Spotify today – around 6.3 million of them – have a monthly audience on the platform smaller than 50 people. So it’s a simple mathematical maneuver to conclude that just 21.6% of artists on Spotify today – around 1.7 million of them – have a monthly audience on the platform greater than 50 people. So we ran that – as well as 50, 100, and 1,000.Īs you can see below, just 1.73 million artists on Spotify currently have more than 50 monthly listeners.Īs previously noted (again, thanks to the updated Loud & Clear site), there are around 8 million artists with music on Spotify in total today. That minimum number was 35 (the ‘popularity calculator’ won’t accept anything smaller). Into this ‘popularity calculator’, we plonked a simple inquiry: the number of artists on Spotify with more than X monthly listeners, where X monthly listeners is the minimum number the Loud & Clear site would permit. Loud & Clear’s ‘popularity calculator’ (our descriptor) This nifty widget (see below) reveals something very useful: how many tracks and/or artists on Spotify have surpassed certain levels of lifetime streams and/or monthly listeners. It features a very helpful ‘popularity calculator’. Spotify created Loud & Clear to offer transparent numbers to artists regarding their own careers. This got us thinking: if Spotify is awash with artists who have infrequently released music… then how many artists on Spotify have released music that is being infrequently listened to?īack we went, notepad in hand, to Spotify’s Loud & Clear site. Last month, MBW dug around on Spotify’s newly-updated Loud & Clear site to ascertain how many of the 8 million artists on SPOT had released fewer than 10 tracks in their lifetime on the platform. There is an ocean of music on Spotify that is a very long way from being popular.

Spotify stats for artists